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Business Details
42 Years
experience
Handmade Oriental Rugs in Norwich
Established in 1984, Oriental Rugs of Norwich has built a reputation as a trusted supplier of handmade rugs, serving customers for over 40 years. Our showroom in historic Bedford Street, Norwich, spans three floors and showcases over 600 handcrafted rugs sourced from Iran, India, Pakistan, and Afghanistan. Each piece is personally selected by our founder, James Durrant, ensuring authenticity, durability, and cultural richness. We offer a comprehensive range of services, including free home visits, professional rug cleaning, and repairs, all underpinned by a commitment to quality and customer satisfaction.

Our expertise extends to guiding clients in selecting rugs that complement their spaces, with a focus on traditional and contemporary designs. With a 5-star Google rating and decades of industry experience, we combine heritage with modern convenience, including online shopping and nationwide delivery, to meet diverse customer needs.
Services
Handmade Rugs Kilim Rugs Rug Cleaning Rug Repairs Home Visit Service Online Store Persian Rugs Vintage Rugs
Details
  • Year established: 1984
Highlights and features
  • We have over 40 years of experience in sourcing and supplying handmade rugs.
  • Each rug is personally selected by our founder, James Durrant, for authenticity.
  • Free home visit service to help you choose the perfect rug.
  • Professional rug cleaning and repair services extend the life of your investment.
  • 5-star rated on Google for exceptional customer service and quality.
What people say
Excellent service Fantastic quality rugs Knowledgeable staff Free home visit Prompt delivery
Services
Handmade Rug Sales
We offer an extensive collection of hand-knotted rugs from Iran, India, Pakistan, and Afghanistan. Each piece is personally selected for authenticity and quality, with options ranging from traditional Persian designs to contemporary styles. Our team provides expert guidance to help clients find rugs that suit their decor and budget, supported by online shopping and a free home visit service for local customers.
Home Visit Service
Our free home visit service allows customers to view rugs in their own space before purchasing. This service includes a curated selection delivered to your home, enabling informed decisions without pressure. Available across Norfolk and nearby regions, it combines convenience with personalised advice to ensure the perfect fit for your interior design.
Rug Cleaning
We provide deep cleaning for handmade rugs using specialist techniques to restore vibrancy and remove embedded dirt. Regular cleaning every 57 years helps preserve fibres and extend the rug's lifespan. Our in-house workshops ensure professional care, with options for local pickup and delivery, making the process hassle-free for clients.
Rug Repairs
Our repair service addresses frayed edges, holes, and wear, using traditional methods to maintain the rug's integrity. Repairs are tailored to each piece, with free estimates provided. We handle minor fixes and extensive restoration, ensuring damaged rugs regain their durability and aesthetic appeal while preserving their cultural value.
Online Rug Store
Our online store features the full range of rugs available in-store, with detailed descriptions and images to aid selection. Customers can browse by country, colour, size, or type, with secure payment options and nationwide delivery. The website also provides care guides and buying tips, combining convenience with the expertise of a family-run business established in 1984.
People
James Durrant
Founder
James Durrant founded Oriental Rugs of Norwich in 1984, leveraging decades of expertise to curate a collection of authentic handmade rugs. His personal selection process ensures each piece meets exacting standards, blending tradition with modernity. James oversees operations and customer service, maintaining the business's reputation for quality and trustworthiness.
Questions
How often should I have my rug professionally cleaned?
We recommend cleaning every 5–7 years to maintain quality and extend the rug's lifespan.
Do you offer rug repair services?
Yes, we provide repairs for frayed edges, holes, and wear, with free estimates.
Can I try rugs at home before purchasing?
Yes, we offer a free home visit service to help you choose the perfect rug.
Are your rugs ethically sourced?
Yes, our rugs are handmade and sourced directly from artisans in Iran, India, and Pakistan.
What is your return policy?
Unfitted rugs can be returned for a full refund within the specified period.
Do you deliver outside Norwich?
Yes, we offer delivery nationwide with additional charges for areas outside Norwich.