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Business Details
30 Years
experience
Trusted Flooring Supplier in Kidderminster
Carpet Line Direct has been a trusted name in the flooring industry since 1996, specialising in supplying high-quality flooring solutions to retailers across the UK. Our journey began in the North-East of England, where we established a reputation for reliability and exceptional service. Over the years, we expanded our reach to South Yorkshire and Scotland, strengthening our position as a leading independent wholesaler. In 2014, our integration into the Whitestone Weavers Group under Victoria PLC further enhanced our capabilities, allowing us to offer an even broader product portfolio. We pride ourselves on our strong relationships with suppliers and customers, ensuring we deliver products that meet the highest standards of quality and durability. Our commitment to innovation is evident in our upcoming B2B online portal, designed to provide 24/7 access to our product range and account management tools.

With decades of industry experience, our team combines deep expertise with a personal touch, ensuring every client receives tailored support. We are dedicated to sustainability, offering guidance on recycling used carpets and minimising environmental impact. Our comprehensive range includes carpets, LVT, laminate, vinyl, and engineered wood flooring, alongside essential accessories and underlay. Whether for residential or commercial projects, we provide solutions that balance aesthetics, functionality, and longevity. As a business, we remain focused on evolving with market demands while maintaining the integrity and customer-centric values that have defined us since our inception.
Services
Carpets Engineered Wood Flooring LVT Flooring Laminate Flooring Vinyl Flooring Underlay & Accessories Contract Products Installation Advice Online Ordering Portal Recycling Services
Details
  • Year established: 1996
Highlights and features
  • We have over 25 years of experience in flooring supply.
  • Our product range caters to both residential and commercial needs.
  • We offer a forthcoming 24/7 online portal for seamless ordering.
  • Our team provides expert installation advice and support.
  • We prioritise sustainability with recycling guidance for used carpets.
Services
Carpets
Our extensive carpet range combines modern designs with durability, catering to diverse home styles. Available in subtle, bold, or traditional patterns, our carpets offer a unique touch for any space. We provide sampling options including swatches and wall units to help retailers select the perfect fit for their customers.
LVT Flooring
The Aspire LVT range features water-resistant, scratch-resistant tiles with realistic textures and contemporary colours. Ideal for kitchens and bathrooms, these tiles are easy to clean and install. Available in dry back or click options, they offer versatility for residential and commercial projects.
Engineered Wood Flooring
Our engineered oak flooring adds sophistication with natural wood aesthetics. Available in various designs and thicknesses, it provides the warmth of traditional hardwood with enhanced stability. Perfect for creating elegant living spaces that stand the test of time.
Laminate Flooring
Designed for longevity, our laminate flooring comes in 7mm and 8mm thicknesses with a 20-year residential guarantee. The range includes styles from warm traditional looks to sleek modern finishes, offering cost-effective solutions for high-traffic areas.
Vinyl Flooring
Available in 3m and 4m widths, our vinyl options provide seamless coverage with easy installation. The range includes contemporary and traditional patterns, offering durable, low-maintenance solutions for retailers seeking versatile flooring options for diverse interior designs.
Questions
What flooring products does Carpet Line Direct supply?
We offer carpets, LVT, laminate, vinyl, engineered wood flooring, underlay, and accessories for residential and commercial use.
Do you provide samples of your products?
Yes, we offer swatches, toast-rack stands, and wall units for most product ranges to help retailers make informed choices.
Which areas do you serve?
We primarily serve the North-East of England, South Yorkshire, and Scotland with nationwide potential through our online portal.
When will your online ordering portal launch?
Our B2B online portal with 24/7 ordering and account management is currently in development and will launch soon.
Do you offer installation advice?
Yes, we provide expert installation guidance and resources to ensure optimal results for all our flooring products.
Can used carpets be recycled?
We offer a guide for recycling used carpets to help retailers and customers dispose of flooring materials responsibly.