Business Details
27 Years
experience
Carpet & Flooring Specialists in Redditch
Established in 1999, Direct Floors is a family-run business specialising in carpet and flooring solutions across Redditch, Bromsgrove, Droitwich, and surrounding areas. Our mobile showroom brings over 3,000 samples directly to customers, offering carpets, vinyls, wood, and laminate flooring at competitive prices. With 23 years of experience, we prioritise customer convenience through free furniture uplift and moving services for elderly and disabled clients. Our team of fully qualified, insured fitters ensures professional installations, backed by a 2-year guarantee. We maintain strong relationships with leading brands like Cormar Carpets and Quick-Step, providing quality products at reduced retail prices.Our commitment to flexibility includes 7-day-a-week availability from 8am to 9pm. Over 75% of our business comes from repeat customers and recommendations, reflecting our dedication to reliability and customer satisfaction. We serve both domestic and commercial clients, from single rooms to large-scale projects. Our expertise extends to advising on material selection, ensuring each customer finds the perfect flooring solution for their needs. By minimising overheads through our mobile model, we deliver exceptional value without compromising on service quality.
Services
Carpet fitting
Vinyl installation
Wood flooring
Laminate flooring
Commercial flooring
Details
- Year established: 1999
Highlights and features
- 23 years of local flooring expertise
- Free furniture uplift for elderly/disabled customers
- 2-year guarantee on all installations
- Over 3,000 flooring samples available
- Fully qualified and insured fitters
Associations and certifications
- Fully Insured
What people say
Top notch fitting
Free of charge service
Professional fitters
Fantastic carpets
Excellent work
Services
Carpet fitting
Professional carpet installation service using premium materials from leading brands. Our fully qualified fitters ensure precise measurements and seamless application for residential and commercial properties. Includes removal of old flooring and underlay replacement when required.
Vinyl installation
Luxury vinyl tile (LVT) installation replicating natural materials at reduced costs. Available in 3,000+ designs from Amtico and Karndean. Suitable for wet areas and high-traffic commercial spaces with rapid turnaround times.
Wood flooring
Solid and engineered wood flooring solutions with expert fitting services. Includes acclimatisation, subfloor preparation, and precise cutting for intricate patterns. Ideal for enhancing property value and creating timeless interiors.
Laminate flooring
Durable laminate flooring installations using brands like Quick-Step and Kaindl. Water-resistant options available with click-together systems for efficient fitting. Perfect for high-traffic domestic areas requiring low-maintenance solutions.
Commercial flooring
Comprehensive commercial flooring solutions for schools, hospitals, and businesses. Includes non-slip vinyls, carpet tiles, and wood flooring with minimal disruption to operations. Backed by public liability insurance and 80+ combined years of experience.
People
Peter Lane
Owner
Founder with 23 years' experience in flooring industry. Previously worked for major carpet retailers before establishing Direct Floors. Specialises in customer-focused solutions and sourcing discontinued stock for competitive pricing.
Peter's wife
Customer service
Manages customer communications and financial operations. Ensures smooth coordination between clients and installation teams while maintaining business records.
Loyal fitters
Installation team
Experienced fitters with over 25 years' tenure. Provide expert installations and free furniture uplift services for elderly/disabled customers while maintaining high standards of workmanship.
Questions
What areas do you service?
We cover Redditch, Bromsgrove, Droitwich, Alcester, South Birmingham, Studley, Rubery, Barnt Green, and Alvechurch within a 15-mile radius.
Do you offer free services?
Yes, we provide free furniture uplift and old carpet removal for elderly and disabled customers as standard.
What flooring options are available?
We offer carpets, vinyls, solid wood, laminate, and commercial flooring solutions with over 3,000 samples to choose from.
Are your fitters qualified?
All our installers are fully qualified, insured professionals with 25+ years' experience in the flooring industry.
Do you have commercial experience?
Yes, we've completed projects for Redrow Homes, local schools, hospitals, and independent builders across various property types.
What guarantees do you offer?
We provide a 2-year guarantee on all installations, with public liability insurance covering all our work.
