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Expert Flooring Solutions in Cheltenham
Established in Cheltenham, Parsons Flooring has built a reputation for delivering exceptional flooring solutions across Gloucestershire, Worcestershire, and Herefordshire. Our team combines extensive industry expertise with a commitment to using premium materials from trusted suppliers, ensuring every project meets the highest standards of quality and durability. We specialise in both residential and commercial flooring, offering a comprehensive range of services including natural flooring, Karndean/Amtico installations, underfloor heating systems, and specialist carpet solutions. Over 70% of our business comes from customer recommendations, reflecting our dedication to client satisfaction through free design consultations, precise planning, and meticulous installation. Our directors, including Charlie Smith, bring decades of hands-on experience to every project, supported by skilled professionals who prioritise attention to detail and customer-centric service.

We maintain transparency in all dealings, providing clear communication and no hidden fees, while our portfolio of completed projects demonstrates our capability to handle diverse flooring requirements. Regular training ensures our team stays updated with the latest industry innovations, enabling us to offer tailored advice on product selection and maintenance. Customer testimonials consistently highlight our punctuality, professionalism, and ability to transform spaces with visually striking and functional flooring solutions. Our long-standing relationships with suppliers allow us to pass competitive pricing to clients without compromising on material quality. We operate from our premises at The Brown Barn, Longacre Farm, serving both domestic and commercial clients with the same rigorous standards of craftsmanship and service excellence.
Services
Wood Flooring Karndean Installation Underfloor Heating Commercial Carpets Natural Flooring
Highlights and features
  • We offer free design, planning and estimating services for all projects
  • Our team has over 70% repeat business from satisfied customers
  • We provide transparent pricing with no hidden fees
  • We maintain long-term partnerships with trusted material suppliers
  • Our directors bring decades of hands-on flooring industry experience
What people say
Excellent job Professional and prompt Delighted with results Highly recommend Minimum fuss
Services
Wood Flooring
We install premium wood flooring solutions that combine natural beauty with exceptional durability. Our specialists handle all aspects from subfloor preparation to precise fitting of solid and engineered wood options. Clients benefit from expert advice on wood species selection, finish types, and maintenance regimes tailored to their specific environment and usage requirements.
Karndean Installation
Our Karndean and Amtico vinyl flooring installations deliver realistic wood and stone effects with enhanced practicality. We offer comprehensive services including subfloor assessment, product selection from extensive design ranges, and precision fitting using industry-leading techniques. This solution suits both residential and commercial spaces requiring water-resistant, low-maintenance flooring with aesthetic versatility.
Underfloor Heating
We integrate electric underfloor heating systems with various flooring types to provide efficient, even warmth distribution. Our installations include thermal insulation assessment, system design optimisation, and compatibility checks with existing heating controls. This service offers energy-efficient temperature regulation while maintaining floor finish integrity across different property types.
Commercial Carpets
Our commercial carpet solutions cater to business environments requiring durable, aesthetically pleasing flooring. We supply and install carpet tiles and contract vinyls with safety features suitable for high-traffic areas. Services include acoustic testing, slip resistance certification, and bespoke layout planning to meet specific operational needs while complying with industry standards.
Natural Flooring
We specialise in sustainable flooring alternatives including bamboo, cork, and linoleum installations. Our experts provide guidance on material properties, environmental benefits, and maintenance requirements. These solutions combine renewable resources with modern performance characteristics, offering clients healthy indoor air quality and biodegradable flooring choices for residential and commercial applications.
People
Charlie Smith
Director
With over 20 years in the flooring industry, Charlie leads our team with technical expertise and customer-focused leadership. He oversees project planning and supplier relationships, ensuring quality standards across all installations.
Questions
Do you offer free design consultations?
Yes, we provide complimentary design, planning, and estimating services for all residential and commercial flooring projects.
What areas do you cover?
We operate across Gloucestershire, Worcestershire, and Herefordshire, serving both domestic and commercial clients.
Can you handle underfloor heating installations?
Yes, we specialise in integrating electric underfloor heating systems with various flooring types for optimal performance.
Are your installers qualified?
Our team comprises experienced professionals with industry certifications in multiple flooring disciplines.
Do you work on commercial projects?
Yes, we provide contract flooring solutions including carpet tiles, safety vinyls, and entrance matting systems.
What materials do you recommend for kitchens?
Karndean and Amtico luxury vinyl are ideal for kitchens due to their water resistance and durability.
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