Business Details
Handcrafted Carpets & Kilims in London
Established in response to the decline of rural traditions in Central Anatolia during the 1970s, our company was founded to preserve age-old weaving practices while creating sustainable livelihoods for village communities. Over 25 years, we have refined techniques for hand-knotted carpets and handwoven kilims using handspun wool and vegetable dyes, maintaining rigorous quality control through direct collaboration with weaving families. Our operations include in-house dye-works, wash-houses, and design studios, ensuring every piece meets exacting standards. We prioritise bespoke commissions, tailoring each creation to individual client specifications while fostering trust and solidarity with artisans. Recognised globally by designers and collectors, our work bridges traditional craftsmanship with contemporary aesthetics.Our commitment to cultural preservation and ethical practices has earned us a reputation as one of the world's leading rug makers, as acknowledged by Hali in 2010. We operate with the principle that 'our word is our bond', ensuring transparency and integrity in every interaction. From initial design to final delivery, we maintain meticulous attention to detail, reflecting the expertise that has defined our work for decades. Our collaborations with renowned designers like Agneta Svensk and Lena Nilsson-Wrff demonstrate our adaptability to modern tastes while respecting heritage. By investing in village infrastructure and sustainable practices, we ensure the longevity of both our craft and the communities that sustain it.
Services
Carpets
Kilims
Bespoke Designs
Wool Carpets
Silk Carpets
Highlights and features
- We have 25 years of experience in traditional carpet weaving.
- Our in-house dye-works ensure precise colour control.
- We support weaving communities through direct partnerships.
- Each piece is made-to-measure for individual clients.
- Recognised as leading rug makers by Hali in 2010.
Services
Hand-Knotted Carpets
Our hand-knotted carpets use traditional Anatolian techniques with handspun wool and vegetable dyes. Each piece is made-to-order, ensuring precise attention to detail and cultural authenticity. Clients receive unique, high-quality carpets tailored to their specifications.
Handwoven Kilims
Handwoven kilims combine geometric patterns and vibrant colours using age-old loom techniques. These lightweight, durable pieces are crafted in collaboration with skilled artisans, preserving heritage while meeting modern design needs for homes and commercial spaces.
Bespoke Designs
We create custom carpets and kilims based on client preferences, from historical reproductions to contemporary motifs. Our design team works closely with clients to ensure each piece aligns with their aesthetic vision and functional requirements.
Silk Carpets
Silk carpets feature intricate patterns and lustrous textures, crafted using techniques refined over decades. These premium pieces require specialist weaving and dyeing processes, resulting in heirloom-quality textiles for discerning collectors.
Restoration Services
We restore antique carpets and kilims using traditional methods, preserving historical integrity while extending their lifespan. Our experts assess damage, source matching materials, and employ skilled artisans to maintain authenticity in every repair.
People
Lena Nilsson-Wrff
Lena Nilsson-Wrff collaborates with The Asad on bespoke designs, including the 'Washi' series. Her work reflects a deep understanding of traditional weaving techniques combined with contemporary aesthetics, contributing to the company's innovative yet heritage-focused approach.
Questions
What types of carpets do you specialise in?
We specialise in hand-knotted carpets and handwoven kilims using traditional Anatolian techniques, with options in wool, silk, and bespoke designs.
Can I order a custom-designed carpet?
Yes, we offer bespoke services where our team works with you to create carpets or kilims tailored to your specific size, colour, and design preferences.
How do you ensure quality in your products?
Quality is maintained through direct collaboration with artisans, in-house dye-works, and rigorous inspections at every production stage to meet our exacting standards.
Do you work with interior designers?
Yes, we collaborate with designers globally, providing custom solutions for residential and commercial projects while ensuring seamless communication and delivery.
How are your carpets priced?
Pricing depends on size, materials, and design complexity. Contact us for a detailed quote based on your specific requirements.
